Privacy policy

Privacy Policy

Last Updated: September 15, 2026

BOO BOO operates this website and provides related information, content, features, products, and services to offer our customers a convenient and secure shopping experience (collectively, the “Services”).

This Privacy Policy explains how we collect, use, process, store, and disclose your personal information when you visit our website, use our Services, make a purchase or other transaction, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

1. Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to an individual.

Depending on how you interact with our Services, where you live, and applicable laws, we may collect or process the following categories of personal information:

Contact Information

This may include:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

Payment and Financial Information

This may include:

  • Payment card details

  • Payment method

  • Transaction details

  • Payment confirmation

  • Other information necessary to process your payment

Payment information may be processed securely by third-party payment service providers.

Account Information

If you create an account with us, we may collect:

  • Username or account identifier

  • Password or authentication information

  • Preferences

  • Account settings

Transaction and Shopping Information

This may include information about:

  • Products you view

  • Products added to your cart

  • Wishlist activity

  • Purchases

  • Returns

  • Exchanges

  • Cancellations

  • Previous transactions

Communications

We may collect information you provide when communicating with us, including customer service inquiries, feedback, requests, or other correspondence.

Device and Technical Information

We may automatically collect certain technical information, including:

  • Device type

  • Browser information

  • Network information

  • IP address

  • Device identifiers

  • Similar technical identifiers

Usage Information

We may collect information about how you interact with our website and Services, including pages viewed, features used, browsing activity, and interactions with our website.

2. Sources of Personal Information

We may collect personal information from several sources, including:

Directly From You

We collect information you voluntarily provide when you:

  • Create an account

  • Place an order

  • Use our website

  • Contact customer support

  • Subscribe to communications

  • Complete forms

  • Otherwise provide information to us

Automatically

Certain information may be collected automatically when you visit or interact with our website through cookies, pixels, analytics technologies, and similar tools.

Service Providers

We may receive information from third-party service providers that help us operate our website, process payments, fulfill orders, provide analytics, deliver communications, or perform other business functions.

Business Partners and Other Third Parties

Where permitted by law, we may receive information from advertising partners, marketing providers, analytics providers, social media platforms, and other third parties.

3. How We Use Your Personal Information

We may use personal information for the following purposes:

Providing and Improving Our Services

We may use your information to:

  • Process and fulfill orders

  • Process payments

  • Arrange shipping and delivery

  • Manage returns and exchanges

  • Maintain customer accounts

  • Remember customer preferences

  • Provide product recommendations

  • Enable reviews and other website features

  • Improve our website, products, and Services

  • Provide a personalized shopping experience

Marketing and Advertising

Where permitted by applicable law, we may use your information to send promotional communications through channels such as email, text message, or other marketing platforms.

We may also use certain information to provide advertisements or promotions that may be more relevant to your interests.

You may opt out of promotional communications where applicable.

Security and Fraud Prevention

We may use personal information to:

  • Authenticate accounts

  • Maintain website and payment security

  • Detect and prevent fraudulent transactions

  • Investigate suspicious activity

  • Prevent illegal, malicious, or unauthorized activity

  • Protect our customers, business, and Services

If you create an account, you are responsible for maintaining the confidentiality of your account credentials.

Customer Communication

We may use your contact information to:

  • Respond to inquiries

  • Provide customer support

  • Send order-related communications

  • Provide shipping and delivery updates

  • Handle complaints or requests

  • Maintain our customer relationship

Legal and Regulatory Purposes

We may process information when reasonably necessary to:

  • Comply with applicable laws and regulations

  • Respond to valid legal requests

  • Cooperate with government or law enforcement authorities

  • Establish, exercise, or defend legal claims

  • Enforce our terms and policies

  • Investigate suspected violations

4. How We Share Personal Information

We may share personal information with third parties when reasonably necessary to operate our business and provide our Services.

This may include:

Service Providers

We may share information with companies that provide services on our behalf, such as:

  • Payment processing

  • Website hosting

  • IT services

  • Data analytics

  • Customer support

  • Cloud storage

  • Order fulfillment

  • Shipping and logistics

  • Email and communication services

These providers may process personal information only as necessary to provide their respective services and subject to applicable contractual and legal requirements.

Marketing and Business Partners

We may work with marketing, advertising, analytics, and business partners to promote our products and better understand how customers interact with our website.

Depending on where you live, you may have certain rights regarding the use or sharing of your information for targeted advertising.

At Your Direction

We may disclose information when you request, direct, authorize, or consent to the disclosure.

For example, certain information may be shared with shipping providers to deliver your order or with third-party platforms when you choose to interact with their features.

Corporate Transactions

Personal information may be disclosed as part of a business transaction such as a merger, acquisition, financing, restructuring, sale of assets, or similar corporate transaction.

Legal Requirements

We may disclose information when reasonably necessary to:

  • Comply with applicable laws

  • Respond to subpoenas, court orders, warrants, or other lawful requests

  • Enforce our policies or agreements

  • Protect our rights or property

  • Protect the safety and rights of customers or others

5. Third-Party Websites and Services

Our website may contain links to websites, platforms, or services operated by third parties.

If you follow a link to a third-party website, that website's privacy practices, security practices, and terms will apply.

We do not control and are not responsible for the privacy, security, accuracy, availability, or practices of third-party websites or services.

We encourage you to review the privacy policies and terms of any third-party websites you visit.

Information you voluntarily share on public or semi-public platforms, including social media platforms, may be visible to other users and may be used by those third parties according to their own policies.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, analytics technologies, and similar tools to operate effectively and improve your experience.

These technologies may be used to:

  • Remember preferences

  • Maintain shopping cart functionality

  • Understand website usage

  • Analyze website performance

  • Improve functionality

  • Prevent fraud

  • Measure advertising effectiveness

  • Provide relevant marketing

Depending on your location and applicable laws, you may have options to manage or reject certain cookies through your browser or available website controls.

Disabling certain cookies may affect the functionality of some parts of the website.

7. Children's Privacy

Our Services are not intended for children who are below the age at which they can legally provide consent under applicable law.

We do not knowingly collect personal information directly from children where such collection is prohibited by law.

If you are a parent or legal guardian and believe that a child has provided us with personal information without appropriate authorization, please contact us using the details provided below.

Where required by applicable law, we will take appropriate steps to delete such information.

8. Security of Your Information

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

You should avoid sending sensitive or confidential information through unsecured communication channels.

You are also responsible for protecting your account credentials and should not share your password or other account access information with others.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by applicable law.

The length of time we retain information may depend on factors including whether we need the information to:

  • Maintain your account

  • Fulfill orders

  • Provide customer support

  • Comply with legal obligations

  • Maintain business and financial records

  • Resolve disputes

  • Prevent fraud

  • Enforce agreements and policies

When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it in accordance with applicable requirements.

10. Your Privacy Rights and Choices

Depending on where you live, you may have certain rights concerning your personal information.

These rights may include:

Right to Access

You may have the right to request access to personal information we maintain about you.

Right to Delete

You may have the right to request deletion of certain personal information we maintain about you.

Right to Correct

You may have the right to request correction of inaccurate or incomplete personal information.

Right to Data Portability

Where applicable, you may have the right to receive certain personal information in a portable format or request that it be transferred to another party.

Marketing Preferences

You may unsubscribe from promotional emails at any time by using the unsubscribe option provided within those communications.

Even after opting out of promotional communications, we may continue sending non-promotional communications relating to your account, purchases, orders, security, or customer service matters.

Additional Rights

Depending on applicable privacy laws, you may have additional rights concerning certain uses or disclosures of your personal information.

Privacy rights are not absolute and may be subject to legal limitations or exceptions.

We may need to verify your identity before processing certain privacy requests.

Where permitted by law, you may authorize another person to submit a privacy request on your behalf. We may require appropriate verification before processing such a request.

We will not unlawfully discriminate against you for exercising your applicable privacy rights.

11. Complaints

If you have concerns or complaints regarding how we collect, use, or process your personal information, please contact us using the information provided below.

Depending on where you live, you may also have the right to contact or lodge a complaint with your applicable data protection or privacy authority.

12. International Data Transfers

Our website, service providers, or business operations may involve processing or storing personal information in countries other than the country in which you live.

Where required by applicable law, we take appropriate measures designed to provide adequate protection for personal information transferred internationally.

For transfers from jurisdictions requiring specific safeguards, we may rely on recognized legal mechanisms, contractual safeguards, adequacy decisions, or other lawful transfer mechanisms.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

  • Our business practices

  • Our Services

  • Technology

  • Legal requirements

  • Regulatory requirements

  • Operational practices

When changes are made, we may update the “Last Updated” date at the top of this Privacy Policy.

Where required by law, we may also provide additional notice regarding material changes.

We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact us:

BOO BOO

Phone: +1 470 519 4213
Email: hello@booboo.baby
Address: 1525 E Park Pl Blvd, Suite 400, Stone Mountain, GA 30087, United States